Nike Acronym Sound Design


Sound Design is one of the most creative things we do and we love it.

Founded in 2002 with an unrelenting obsession with functionality, Acronym® masters garment aesthetics through deliberate elements in each product.

The Acronym® design team works directly with materials—mixing and molding, adding and subtracting—until the desired solution is achieved. A shared passion for utility-led design creates the spark for this groundbreaking collaboration with NikeLab.

Produced by Radical Media this film rips apart the old traditional trainer and drags it kicking, screaming and running into todays world. The sound design had to be dirty and grungy to match the robotic dirty work of redesigning the Acronym. The deep black hole sucks the life out of the robots. Malfunction follows and only a radical design can come out the process.

We have access to over 100,000 individual sound fx, from all the major sfx libraries to create that authentic soundscape. As well as, the latest sound design software including Storm Drums II, X-Treme FX, Mach5 Biosphere and Vienna Orchestra to enable us to create that individual sound track.

Please take a look at our sound design section on our main page for more examples.



Our Recent Clients Include:-